Radio Times

When designing the two page featuure for a magazine, I came across the Radio Times as a possibility of using there magazine for the ancillary product as well as promoting. It is the most profitable and well-known magazine in the UK, and this can be good for our programme because this would enable us to get a lot of people finding out about our programme. However, the problem is that the average age of the people who buy the Radio Times magazines is 57. We are trying to target a much younger audience, although the radio times have decided to release a DiscoverTV app targeting an audience of betwen 30 and 35 years of age. This may or may not help us in getting our much more youthful audience. If we can make the features article very appealing then I think we may get our target audience. More visual rather than text because we are trying to get a more youthful audience, I believe the less text there is the better in helping us reach the target audience. Not to mention there subscription strategy, giving viewers or consumers an option to have a ''freemium'' version. This can get alot of people seeing as they wouldn't have to pay any subscription fees.