Radio Times 2

Radio Times is owned by immediate media. They've got 56 magazines and they have all the BBC magazines, they bought the lot. Radio times is the most profitable magazine in the UK, but the average age of its print readers is 57. So they want to hold on to the print readers but they want to reach out to younger audiences. One of the things they ways they wish to do this is with their Discover TV app for iPads where you an get best of recommendations for younger audiences. There is Radio Times website and they are trying to build that base but you don't make allot of money out digital, hence the quote ''digital pennies versus analogue pounds.'' the point being you make good money on print media, you don't make so much in digital. The profits digital wise are pennies, and the analogue profits are pounds.

 

 

Here's is an article that the guardian did about the radio times and its aims to break into the digital industry: http://www.theguardian.com/media/2014/jan/19/radio-times-immediate-media